e-commerce Manager at Avianca Brasil
Avianca Brasil | University of Maryland College Park | São Paulo | Brazil
-> Product Manager with substantial experience in develop sales and distribution channels;
-> knowledge to Implement high value initiatives on Middle and Large Organizations;
-> Large experience in travel industry, such as, airlines e-commerce, OTAs and Business travel agencies;
– Keep developing my marketing and sales skills;
– Enhance my Product manager skills
My Specialities: Marketing, e-commerce, Travel process analyse; Travel technology; Automation tool; GDSs and Book engines; Payment Gateway; Antifraud process and tools; WEB Analytics; SEO; SEM+ADWords; Host; Amadeus; Sabre; TTI; Adyen
Fev’2015 até agora
Responsible for traffic/leads generation, e-commerce roadmap and e-commerce content.
Sales & Marketing Product Manager
Jun’2014 até agora
Responsible for lifecycle, planning, forecasting and marketing of S&M products, with the main objective of maximizing sales revenues, market share, and profit margins.
My responsibilities spans analyze market conditions and our capability to deliver and defining features or functions of our products creating and managing activities since strategic issues to tactical tasks.
Sales & Marketing Business Coordinator
Fev’2013 até May’2014
-> map and document all current distribution process (AS IS), strategies and tools in order to guarantee the implementation accuracy of NewCore system project; and
-> enhance (TO BE) the current value proposition for our several kind of customers improving the cost reduction, sales and relationship channels through designing a multi-channel platform;
-> guarantee quality testing and training the trainers according TO BE process before defined.
Working under the following principles:
-> adhere to strategy;
-> balance between short-term goals with long-term strategy;
-> focus on priorities;
-> focus on high revenues channel;
-> fair process -> fair outcome;
-> excellent relationship, inside and outside;
-> adopt before adapt, adapt before creating (using Amadeus XP);
Ago’2010 até Fev’2013
Responsible for overseeing and managing all B2C platform, implementing and performing continuous maintenance and create KPI.
Work together with Marketing manager in order to achive best-in-class web service.
Developing Sales Plan in line with a company’s overall mission statement for our online service.
-> e-commerce development, responsibility for web site traffic growth, web site UI and support Marketing advertising revenue.
-> working under statistics drives and technologies.
-> benchmarking analyze;
-> GDS initatives
-> SEM and SEO management