my experience

e-commerce Manager @ Avianca

March 2015 – Present

Responsible for traffic/leads generation, e-commerce roadmap and e-commerce content.

Sales & Marketing Product Manager @ Avianca

July 2014 – Present (2 years 8 months)

Responsible for lifecycle, planning, forecasting and marketing of S&M products, with the main objective of maximizing sales revenues, market share, and profit margins.

My responsibilities spans analyze market conditions and our capability to deliver and defining features or functions of our products creating and managing activities since strategic issues to tactical tasks. Sales & Marketing

Business Coordinator (Channels) @ Avianca

March 2013 – June 2014 (1 year 4 months)

     -> map and document all current distribution process (AS IS), strategies and tools in order to guarantee the implementation accuracy of NewCore system project; and

     -> enhance (TO BE) the current value proposition for our several kind of customers improving the cost reduction, sales and relationship channels through designing a multi-channel platform;

     -> guarantee quality testing and training the trainers according TO BE process before defined. 

Working under the following principles:

     -> adhere to strategy;

     -> balance between short-term goals with long-term strategy;

     -> focus on priorities;

     -> focus on high revenues channel;

     -> partnership:

     -> fair process

     -> fair outcome;

     -> excellent relationship, inside and outside;

     -> adopt before adapt, adapt before creating (using Amadeus XP);

WEB coordinator @ Avianca

September 2010 – February 2013 (2 years 6 months)

      -> e-commerce development, responsibility for web site traffic growth, web site UI and support Marketing advertising revenue.

     -> working under statistics drives and technologies.

     -> benchmarking analyze;

     -> GDS initatives

     -> SEM and SEO management

e-commerce @ Avianca

September 2010 – February 2013 (2 years 6 months)

Responsible for overseeing and managing all B2C platform, implementing and performing continuous maintenance and create KPI. Work together with Marketing manager in order to achive best-in-class web service. Developing Sales Plan in line with a company’s overall mission statement for our online service.

IT Manager @ American Express (Flytour)

December 2007 – August 2008 (9 months)

– Back-Office platform Migration and development;

– Front-Office web site implementation merging GDS traffic and Web access growth;

– Legacy Strategic Consulting, including business plan & change management;

– Comprehensive database management and migration from Informix to SQL and Oracle;

– Migration all Lotus Notes infraestructure to MS Exchange;

– Keep American Express Global tools


IT & e-Commerce Manager @ American Express

June 2006 – December 2007 (1 year 7 months)

– Infraestructure development for Business Travel;

– On Line Business Travel brand Development for Brazil market, strategy and statistics behavior.

– Strategic Consulting, including business plan, product analyse and strategy development.

– Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.

– Generated new development deals for a productivity products focuses on Business Travel;

– Support migration American Express Global Infraestructure for Bradesco.


IT Manager @ American Express Business Travel

August 2005– May 2006 (10 months)

  • I supported migration of all American Express Technology infrastructure to Bradesco
  • I generated new developments deals for productivity tools focuses on Business Travel in Bradesco, such as Transaction fee system for Point of sale.
  • I review all Back-office infrastructures and coordinate the new Back-Office implementation.


Interactive/OnLine Country Leader (B2B) @ American Express

June 2003 – June 2005 (2 years 1 month)

Development Interactive Travel in Brazil and Implement the major International customers. Help to Developed brand strategy and statistics systems. Create business plan & adoption strategy development to each customer. Help to migrate the Tradicional Business model to e-commerce model.

Project management (Reengineering) @ American Express Business Travel

August 2001 – August 2003 (2 years 1 month)

I introduced the Regional concept of On-Line Business Travel in Brazil and implement a regional (sometimes Global) model for e-commerce, since tools develop until Sales strategy and according Value Proposition. It resulting in an Online productivities increase of 150% over year (2004/2005) and 34% of average adoption in 2004 worked together with Sales and Relationship management team.

I was responsible for implementing several automation tools (File finishing) in order to optimize the end-to-end process and increase First-pass-yield PNR in On-Line and Off-line Business travel.

I worked directly with main customers in order to implement the best platform for our customers.